Tempers flared as people desperately queued to get their hands on a pair of Kanye West’s newest trianers.
Across the UK shoe fans woke up early this morning and pitched up outside sportswear shops in the hope of bagging a pair of Adidas’s Yeezy Boost 350 v2.
In Birmingham demand for the £180 trainers saw long lines of people building from midnight last night.
A bouncer was caught on video pushing a heaving mass of people away from a locked shop door, Birmingham Mail reported.
One 26-year-old worker who was on the way to work witnessed tempers boiling over.
“I was walking past Starbucks and there are massive queues,” she said.
“A small fight started breaking out between five or so people but the police got in before it could get any bigger.
“There was one main policeman who broke them up and then a few other officers then stayed around to calm everything down.
“It was over pretty quick. Everyone was just watching. The queues are huge.”
There were also yells of “move back” after customers eager to get their hands on the shoes pushed against security guards drafted in to control the crush.
Shoppers clashed amid accusations of queue-jumping and police were nearby in case trouble unfolded.
One person walking through Birmingham city centre saw a silver lining in the shoe based madness.
“There were loads of people waiting quietly and patiently. There were camping chairs and someone bought a plastic chair,” they said.
“You don’t see this often. It is good to see people turning out for something like this because it is likely they will go on to shop in Birmingham, than go home.”
One Twitter user walked the entire length of just one of the queues in Birmingham city centre, showing just how high demand for the trainers is.
In Edinburgh people were spotted wrapped in duvets and sleeping bags, clearly having got in line in the early hours.
The motivating force for many in the queue may not be a love of trainers but the desire to turn a quick profit.